Insights

TikTok hooks that convert

Strong hooks decide whether your ad gets watched or swiped. These formats help increase thumb-stop rate and CTR.

Problem/solution hook

Open with a pain point and promise a clear fix in under three seconds.

Proof or reaction hook

Use a before/after clip or immediate reaction to build credibility.

Myth-busting hook

Challenge a common belief, then show why your product delivers better results.

CTA preview hook

Show the outcome first, then explain how you got there.

Why hooks fail on TikTok

Hooks fail when the promise is vague, the visual does not match the claim, or the creator spends too long setting up. TikTok viewers decide fast. You need clarity, contrast, and a visual that supports the hook in the first second. If the hook is text-only, add a visual cue that proves the claim immediately.

Hook formats that scale

The highest-performing formats are short, specific, and repeatable. Use a numbered routine, a quick demo, or a one-line promise. Then produce 3-6 variations so your paid team can test quickly. This is how performance teams build reliable winners instead of one-off viral hits.

• "I tried this for 7 days" + proof clip.
• "If you only have 10 minutes" + quick routine.
• "Stop doing X" + reveal the better alternative.
• "This is the before/after" + immediate comparison.

Match the hook to the offer

Hooks perform best when they align with the offer on the landing page. If the offer is a trial, lead with the trial. If the offer is a bundle, show the bundle. Consistency between hook and landing page improves CTR and reduces bounce rate.

How to test hooks fast

Create 3-6 hook variations for the same concept and run them against the same audience. Keep everything else constant so the only variable is the hook. Once a hook wins, move to new angles without changing the offer. This workflow reduces guesswork and gives your paid team a reliable testing pipeline.

If you need help building a testing stack, choose a package on Pricing and share your objective on Contact.

Next step

Want hook ideas customized to your brand? Review the Services page, see examples in Work, and request a testing plan on the Contact page.